Search Engine Optimization (SEO) is getting targeted traffic to a website from a search engine’s organic ranking.

To achieve this involves other things, like organic traffic, high-quality content, backlinks, link building and even some technical aspects of optimizing a page. This process is used to improve the visibility of a website in different search engines, so the pages become easily findable, more relevant, and popular.

An important aspect of SEO is search engine positioning which is more focused on optimizing the whole brand so that it constantly has high-ranking positions for the most important keywords necessary for reaching its target market

In this way, your products or services can appear in the first places of the search engines.